Meet the Team
The People & Partners Behind Green Fenix
ROOTED IN COLLABORATION
From one founder to a growing board and a coalition of partners, this is the team restoring Altadena’s canopy - with private-sector speed, community heart, and a relentless drive to make real change.
Leadership
Bryson Reaume
Founder & CEO, Green Fenix
Bryson Reaume lives in Sierra Madre, CA and is a local entrepreneur who has built and scaled multiple companies in construction, development, and real estate. When the Eaton Fire devastated Altadena, destroying homes, trees, and decades of neighborhood character, Bryson felt called to act.
Determined to turn loss into renewal, he founded Green Fenix to bring back what was lost: mature trees, beauty, and hope for the families and community he loves. Using his experience in the private sector leading large-scale projects and partnerships, Bryson is focused on delivering an immediate, lasting impact for Altadena — one fully grown tree at a time.
Board Members
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Vanessa Dew
Entrepreneur, Investor & Philanthropist
Vanessa Dew is the co-founder of Health-Ade, which grew from farmers’ markets to a $500M beverage brand found in 50,000+ stores nationwide. Now, through her initiatives The Slow Brew and The Aline Foundation, she empowers women and underrepresented founders to pursue their goals with balance and purpose. A USC alumna and active mentor, Vanessa continues to champion entrepreneurship, wellness, and community impact in Los Angeles and beyond.
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Jessica Henson
Partner, OLIN
Jessica Henson is a landscape architect and Partner at OLIN, where she leads the Los Angeles studio and champions resilient, community-focused design. Her work includes the LA River Master Plan, the Sepulveda Basin Vision Plan, and other transformative public projects that connect people, place, and ecology. Through design, teaching, and research, Jessica explores how thoughtful landscapes can shape equitable, sustainable, and inspiring environments for future generations.
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Matthew Lillard
Actor, Director & Producer
Matthew Lillard is an actor, director, producer, and entrepreneur with 35+ years in entertainment. He is known for Scream, Scooby-Doo, The Descendants, Five Nights at Freddy’s, and cult favorites like SLC Punk and Twin Peaks: The Return. This fall, he reprises William Afton in Five Nights at Freddy’s 2 and Stu Macher in Scream 7.
A co-founder of Find Familiar Spirits and Beadle & Grimm’s, Lillard blends storytelling with premium spirits and immersive tabletop experiences. Trained at Circle in the Square Theatre School, he won the SXSW Audience Award for Fat Kid Rules the World and has voiced Shaggy Rogers in Scooby-Doo for over 18 years.
Advisory Board
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Chris Poole
Retired CEO, JAMS
Chris Poole is the former Chief Executive Officer of JAMS, the world’s largest provider of mediation and arbitration services. A respected leader in the legal and business community, Chris guided JAMS through significant national and international growth while strengthening its reputation for ethics, neutrality, and excellence.
With decades of executive experience across professional services and technology-enabled organizations, Chris brings seasoned judgment, governance insight, and a deep network of senior leaders. His expertise helps advance the Green Fenix mission to secure major philanthropic partnerships and restore fire-affected communities with lasting impact.
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Amazing Human Being
We’re actively building a small group of nationally respected leaders who bring influence, credibility, and reach. Our Advisory Board helps Green Fenix open key doors to major funders, anchor partners, and institutions committed to long-term community and environmental restoration.
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Amazing Human Being
We’re actively building a small group of nationally respected leaders who bring influence, credibility, and reach. Our Advisory Board helps Green Fenix open key doors to major funders, anchor partners, and institutions committed to long-term community and environmental restoration.
-

Amazing Human Being
We’re actively building a small group of nationally respected leaders who bring influence, credibility, and reach. Our Advisory Board helps Green Fenix open key doors to major funders, anchor partners, and institutions committed to long-term community and environmental restoration.
-

Amazing Human Being
We’re actively building a small group of nationally respected leaders who bring influence, credibility, and reach. Our Advisory Board helps Green Fenix open key doors to major funders, anchor partners, and institutions committed to long-term community and environmental restoration.
-

Amazing Human Being
We’re actively building a small group of nationally respected leaders who bring influence, credibility, and reach. Our Advisory Board helps Green Fenix open key doors to major funders, anchor partners, and institutions committed to long-term community and environmental restoration.
“Working with Green Fenix means more than planting trees—it’s about restoring communities, creating shade and life, and making a lasting impact for generations to come.”
Valued Partnerships
IT TAKES A VILLAGE
When homes are rebuilt, the work of renewal goes far beyond bricks and walls. Planting mature, resilient trees takes the care of delivery teams, the coordination of community partners and the support of corporate sponsors.
It truly takes a village - every partner working together - to bring shade, beauty, and hope back to the community of Altadena, California.
Local nurseries supply and deliver mature, resilient trees, ensuring each planting begins with strong roots and expert care.
Delivery Partners
Local agencies and builders coordinate efforts on the ground, aligning restoration plans and resources.
Community Partners
Businesses invest in the community’s renewal, funding the trees and infrastructure.
Major Corporate Sponsors
VALUED PARTNERS