Media & Stories
Stories of Renewal & Impact
Real people. Real progress. Follow the movement as Green Fenix restores Altadena’s canopy, one tree and one story at a time.
What the Community Has to Say
What Happens to a Landscape After a Wildfire?
Most people know what a wildfire does to a home. The images are devastating and familiar — charred walls, crumbled rooflines, ash where neighborhoods once stood. But what happens to the land itself — to the soil, the roots, the canopy, the living systems that made a community feel like home? That part of the story gets told far less often.
For the families and communities of Altadena rebuilding after the 2025 Eaton Fire, understanding what fire does to a landscape is the first step toward healing it.
Our First Planting in Altadena: The Beginning of a Restored Canopy
Every movement begins with a first step.
Green Fenix's first tree planting in Altadena marked more than the start of a restoration project—it marked the beginning of rebuilding a community's canopy, one tree at a time. From planting day to media coverage across Los Angeles, this milestone represents hope, resilience, and the power of coming together after the Eaton Fire.
Read the full story and see how the first trees are helping shape a greener future.
A Letter to Altadena
The Eaton Fire changed Altadena forever, destroying homes, mature trees, and the urban canopy that helped define the community. In this letter, Green Fenix founder Bryson Reaume shares the vision behind restoring Altadena after the wildfire—rebuilding its tree canopy, supporting families, and creating a healthier, more resilient landscape for generations to come.
The Hidden Crisis: When Trees Are Gone
When a fire burns, we see the flames — but not the fallout. We see the smoke and the char, but not the heat that lingers for years after.
When Altadena lost its trees, we didn’t just lose greenery. We lost climate control, connection, and the small daily comforts that make life work.